I was contacted by Assumption University's professors in charge of the Center for Purpose and Vocation to design a logo for their new vocational program, ASPIRE, focused on connecting alumni to senior and junior students.
Given their uncertainty about whether or not the program should have an iconic mark, I guided the clients through solidifying their intended vision of the logo. They then entrusted me with finding the wordmark that would fit with the logo I created.
PROCESS:
The professors later contacted me asking for help designing banners for their vocational programs ASPIRE and SOPHIA for an upcoming event. After conferring with the Senior Graphic Designer of Assumption University's integrated marketing, I developed the concept and finished the banners following her recommendations.
